Say Goodbye to Botrytis Forever

Prevent Botrytis: A Silent Killer for Flowers Botrytis is deemed as one of the most destructive elements associated with wholesale flowers. What is botrytis and why is it so harmful? It is bacteria that sharply reduces the vase life of many flowers. You might notice...

Promote Thanksgiving Sales

Helpful Hints to Improve Thanksgiving Holiday Sales Over the years the wholesale flower industry has noticed decreases in Thanksgiving sales. Most people chalk it up to the economy and the fact that people are more cautious with spending their hard-earned money. There...

What Makes Up A Bunch?

What makes up a bunch? What makes up a bunch? Working in the floral industry, you will know that flowers are sold by the bunch rather than by the stem from wholesalers. This can be confusing for people just beginning their career. You might ask, “Why can’t...

Totally Texture Spotlight: Celosia

Totally Texture Spotlight: Celosia Texture is an important element of floral design. As the retail florist, you will want to keep stock of flowers that come in all shapes and sizes. Texture can many times be a huge selling point to your customers. There are a vast...

Petal It Forward 2016

Petal It Forward 2016 Last October, the Society of American Florists (SAF) held an inspiring event called Petal It Forward. Read about it here. This day was all about giving back and bringing happiness to others. How did they accomplish this? Volunteers handed out...

Simply Spray Roses

Simply Spray Roses Today we are giving a huge shout out to the spray rose. This is one of our favorite wholesale flowers! Why do we love these little beauties? Wholesale spray roses resemble tiny rose bushes. Florists love to stock their shops with this flower because...

Lovable Lilies

Lovable Lilies What is more beautiful than a flower that can be used all year round? Lilies, whether in full bloom or barely opened are to die for! This wholesale flower comes in a multitude of colors and varieties. As a floral professional, you should know just how...

From Wholesaler To Prom

From Wholesaler To Prom Spring is in the air and that means it is a busy time of year for wholesale florists. There is Mother’s Day, Easter, and dance recitals to name a few events that stir up high volume traffic. One event that has evolved quite heavily in the...